A QUICK thought on the Free From Food Awards that occurred to me as I was scribbling up the winners’ list.
Not only is there an absence of properly nut free stuff amongst them but there are very few foods that are safe for those with multiple allergies. Heaps of gluten free (and dairy free) out there, which is obviously laudable, but I’m worried that gluten free is becoming the fall back for anyone who wants to claim a ‘free from’ or ‘allergy friendly’ tag.
The supermarkets are among the worst culprits – they’re showering us with their ‘free from’ ranges but precious few of the products are safe for nut or egg allergy sufferers. Unless all the main allergens are covered it’s a bit of a box-ticking exercise, no?
That’s why Bessant and Drury’s win for their (*deep breath*) egg free, soya free, nut free, gluten free, dairy free, vegan ice cream caught my eye. (I think they’re probably wheat free, too, but need to check on that.) They’ve created a product that is not just aimed at the food allergy market but that can still declare itself to be allergy safe for many. I’d like to think this is the future for free from foods: not a specialist niche but an attempt to create properly luxury products that exclude the main allergens, but where taste is all.
I think the Free From Food Awards are a wonderful, important thing, but next year I would like to see a few more nut frees, sesame frees, soya frees and egg frees alongside the no gluten and no dairy winners. That’s not just a challenge to the awards, it’s a rallying cry to the industry. Please?
* UPDATE 25/4/12 Would you believe it, I’ve since found out that Bessant and Drury’s ice-cream isn’t ‘nut free’ after all. It’s made in a factory where nuts are present. Unfortunately their website states ‘nut free’ here, which I’m sure is just an oversight and a result of the fact that labelling laws are so confusing. Still, only serves to prove my point, I guess! They remain egg, soya, gluten and dairy free…